Our Commitment to Privacy

We are the Learning Bar Pty Ltd, (referred to as “The Learning Bar”, “we”, and “us”), and we care deeply about the privacy and security of all information we collect from you. We aim to be as rigorous and transparent as possible in protecting Personal Information collected, used and shared during the provision of our services or the purchase and use of our products.

The mission of The Learning Bar is to increase the Educational Prosperity™ of all children by providing innovative solutions to educators. Your information is used only to serve that purpose, and only in accordance with this Privacy Policy.

This Privacy Policy was last updated on April 30, 2019.




The purpose of this Privacy Policy is to outline our processes and practices regarding the collection, use and disclosure of Personal Information and to confirm our compliance with relevant federal, state and provincial privacy legislation. This Privacy Policy relates solely to Client, Student and Participant information.

The Learning Bar has developed and manages the distribution, implementation and support of Tell Them From Me®; the Early Years Evaluation™; and Confident Learners™, as well as learning tools such as Activity Card Sets , kit supplies for Assessments, and downloads of published works (collectively, the “products and services”). As part of our core business, and in order to provide our products and services, we collect and store both Personal Information and Perception Information, which are defined below. Contractual terms relating to the ownership and use of information are delineated in the Terms and Conditions that our Clients agree to as a condition of purchase and/or use of our products and/or services.


A ‘Client’ refers to an appointed representative of an individual school or school jurisdiction that has purchased or is registered to use one of our products or services.

A ‘Student’ is anyone who is evaluated using our Early Years Evaluation™ or Confident Learners™ assessments.

A ‘Participant’ is anyone who completes an OurSCHOOL | TTFM™ student, parent/guardian or teacher survey.

‘Personal Information’ refers to information that, alone or in combination with other information, may be used to identify a specific individual. Examples of Personal Information include name, mailing address, phone number, school ID number, IP address, or email address.

‘Perception Information’ means information gathered from Participants who complete an OurSCHOOL | TTFM™ survey, that consists of Participants’ thoughts and opinions about aspects of their school’s educational environment.  Before Perception Information is shared in any way, we take steps to anonymize it.

Collection, Use and Disclosure of Information

We collect, use and disclose Personal information relating to our Clients, Students, and Participants, as outlined below.

We do not sell, rent or share any Personal Information with any 3rd party agencies. We will only disclose Personal Information when required or authorized by applicable law, if ordered to do so by a court or enforcement authority as appropriate, or to ensure compliance with our legal obligations. We may also do so to protect users’, our, or others’ rights, property, or safety.

Any Personal Information that we store is only retained as long as necessary to fulfill the purpose for which it was collected.

  1. Clients

    Our products and services require Clients to provide some Personal Information in order to register one or more user accounts. Specifically, we collect first and last name (required); work email address (required); work phone number (optional); and work mailing address (optional).

    Our products are supported through a Help Desk website where we receive communications from Clients for use in customer support. We may retain those communications in order to process and respond to requests or to improve our services.

    We use Client email addresses to send notifications regarding their purchased product(s) and service(s).

  2. Students 
    We do not gather Personal Information from Students under the age of 13 unless we are granted permission to do so by Clients acting on behalf of parents or legal guardians. We require our Clients to obtain any necessary parental consent or provide any required disclosures to parents or guardians.

    Our Early Years Evaluation™ and Confident Learners™ assessment tools require Clients to collect and retain some Personal Information about their students in order to measure and track progress in achieving key developmental skills (e.g., literacy acquisition, language and communication, etc).  Specifically, we collect first and last name (required); date of birth (required); and gender (required). If customisation is agreed, Clients may opt to include other Personal Information such as student ID, postal code, or other demographic details.

    Student information is compiled into reports that are made available to Clients. This information can be used to help educators and parents/guardians identify students that require additional support, assess the effectiveness of school programs, target and reduce inequalities in various student populations, allocate educational resources, or improve classroom instruction.

  3. Participants 

    The Tell Them From Me™ survey does not collect Personal Information from Participants. However, it does collect Perception Information which consists of Participants’ thoughts and opinions about aspects of their school’s educational environment. Once collected, TLB takes steps so that Perception Information is not able to be used to identify a specific individual. The collection of Perception Information takes place through voluntary participation by students, parents/guardians and teachers.

    Perception Information is aggregated into population-level reports that are made available to Clients. This information can be used to help educators assess the effectiveness of school programs, to target and reduce inequalities in various student populations, to allocate educational resources, or to improve classroom instruction. Data suppression features are built into the system for protection of the information and to maintain anonymity of individual Participants. For example, we set a minimum number of Participant responses at 5 before a report will be generated for a specific student population.

Browser Cookies

The Learning Bar may gather and store information that is generated automatically during your interactions with our websites or through emails we send to you. This information may include your IP address and information stored in ‘cookies’. Cookies are small text files that a website can send to a user’s browser for storage on the hard drive and can be used to help us deliver content specific to your interests, to process your requests, or to help us improve your user experience. Most browsers are initially set to accept cookies, but you can change that setting to block cookies. If you decide to block cookies, note that this may affect the functionality of our website.

Storage and Protection of Information

The Learning Bar is a global company that operates in multiple countries. Our online applications are hosted in an Amazon Web Service (AWS) cloud infrastructure based in AWS’s Central Canada region. All hardware, data storage and backups reside within Canada, with the exception of Australia, where data resides in the AWS Cloud in Sydney, NSW. Our applications make use of multiple “Availability Zones” to improve robustness and ensure service availability. AWS data centers are subject to numerous international and jurisdiction-specific security related standards, audits and certifications. A list of these compliance programs can be found on the AWS web site here: https://aws.amazon.com/compliance/programs/.

We follow industry best practices in order to preserve the security and privacy of all information, including Personal Information. This includes appropriate levels of physical and digital security at all points of storage and transmission, ongoing testing/audit regarding system security, and 24/7 monitoring. Network infrastructure is protected from malicious traffic by AWS firewalls. TLB uses AWS’s CloudFront service as an additional layer of content delivery optimization, web acceleration, and security against DDOS attacks.  Survey information is transmitted to our system via the secure and encrypted HTTPS protocol.

Although we endeavor to follow industry best practices regarding the storage, transmission and security of information, no method of transmission over the Internet, or method of electronic storage, is 100% secure. Therefore, while we strive to protect your Personal Information, we cannot guarantee its absolute security. In the unlikely event of a data breach we will ensure we take steps to comply with all applicable laws.

Please contact us immediately if you become aware or have reason to believe there has been any unauthorized use of your Personal Information held by us.

Rights and Choices

Upon written request, we will advise you of the Personal Information we hold about you, and the purpose for which we hold this information. Once a request is received, we will endeavor to make this information available within 30 days.

Upon written request, we will amend, correct, delete or cease to process Personal Information if that information proves to be factually inaccurate, incomplete, or irrelevant to the purposes of processing. Once a request is received, we will endeavor to modify this information within 30 days.

We may make changes to this Privacy Policy from time to time. To make a written request concerning your Personal Information, please contact our Privacy Officer at au-admin@thelearningbar.com, or using the contact details, below.



You may ask us at any time to stop sending you marketing information or to stop being contacted by us for any other reason. You can do this by contacting us at the address below.

Questions? Contact us here

If you have any questions about this Policy, your Personal Information, or any other privacy matter, please contact our Privacy Officer at au-admin@thelearningbar.com, or using the contact details, below.


Australia and New Zealand

The Learning Bar Pty Ltd
PO Box 135
Maitland NSW 2320
Telephone: 1800 823 621
Email: au-admin@thelearningbar.com

North America

The Learning Bar Inc 
200-527 Queen Street
Fredericton, NB 
E3B 1B8 
Telephone: 1-877-840-2424